Our team of professionals provides a strategic look at the market and industry, Analysis of clients, competitors and suppliers so that, together, we can design the best growth strategies for your organization
At the time of conducting the market study, certain questions are answered that help its construction.
- What happens in the market?
- What are the trends?
- Who are the competitors of the brand, product or service?
- What is the opinion of consumers or users about the products already on the market?
- Are the needs and requirements of consumers or users being met with existing products?
At the time of conducting the market market study, we set the following objectives:
- Identify needs and objectives of the different market segments.
- Define the benefits that users value the most.
- Measure the positioning of the brand in the consumer public
- Compare your prices with those of the competition.
- Be aware of the disadvantages and limitations of the product.
- Define the target audience or “Buyer Persona”.